• “Jab, Jab, Jab, Right Hook” – The author is on a mission to strengthen marketers’ right hooks by changing the way they fight to make their consumers happy and to compete. Thanks to the massive change in and proliferation of social media platforms, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever.
• “Code Red: How to Protect Your Savings from the Coming Crisis” – Using history to make their case, the authors provide layers of evidence supporting the idea that “Code Red” monetary policies will more than likely end up creating inflation that few are braced for.
• “You Can Kill an Idea, But You Can’t Kill an Opportunity” – The message behind this book, written by a former faculty member at Carnegie Mellon University, is to use “Opportunity Thinking” in your organization to increase speed to market for products, eliminate idea bottlenecks, value open innovation and increase creativity.
MCT and 800-CEO-READ
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