Charlotte’s WZGV-AM has signed a three-year deal with Appalachian State and will begin broadcasting Mountaineers football and basketball games next fall.
That means WZGV (730) will end its relationship with the Charlotte 49ers and their fledgling football program when their three-year deal expires after this basketball season.
“We loved working with Charlotte,” said WZGV general manager and vice president Lanny Ford. “But this was strictly a business decision. The Charlotte market is very important to Appalachian, which has a lot of alumni in Mecklenburg County. So this is a good fit for us.”
Spokesman Tom Whitestone said Charlotte expects to announce a new radio deal soon.
WZGV has aired 49ers basketball games since 2011 and broadcast Charlotte’s inaugural football season last fall.
“We’re going to keep covering the 49ers as we would the Panthers and the Bobcats,” said Ford, who added the station also will carry up to five Mountaineers baseball games each season. “Just because we’re not broadcasting their games doesn’t mean we won’t treat them as newsworthy.”
Charlotte’s media rights are handled by IMG College, a firm that also works with Appalachian State. The Mountaineers, however, negotiate their own radio affiliate relations, Ford said.
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