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Michelle Obama arrives in Beijing with her mother and daughters in U.S. ‘soft power’ push

By Stuart Leavenworth
McClatchy Foreign Staff

BEIJING Landing on an unusually blue-sky Beijing afternoon, Michelle Obama launched a six-day trip to China on Thursday, aimed at smoothing Sino-U.S. relations with a carefully orchestrated exercise in soft diplomacy.

Obama, joined by her mother, Marian Robinson, and two daughters, Malia and Sasha, was greeted on the tarmac at Beijing Capital International Airport by Chinese officials and newly installed Ambassador to China Max Baucus and his wife, Melodee Hanes. Also on hand were three busloads of mostly Chinese media, some of whom were there to scrutinize the Obamas’ fashion choices, which have been the subject of media speculation for the past week.

The White House signaled many days ago that this will not be a political trip. No discussion of China’s tensions with Japan. No lectures on China’s human rights record. The goal is to elevate Michelle Obama’s international education agenda and see some of China’s great sights, while also developing a relationship with her counterpart, Peng Liyuan, spouse of Chinese President Xi Jinping, who shares Obama’s interests in education and public health.

Numerous commentators have criticized Obama for not using her international celebrity status to advance a more ambitious agenda. But some say that, in a time of tension, stronger personal connections between the first families could go a long way toward a more productive dialogue between the United States and China.

“It seems like a no-brainer that this kind of one on one could produce some positive diplomatic results,” Damien Ma, a fellow at the Paulson Institute in Chicago, said in an email exchange with McClatchy.

Ma noted that a meeting between Michelle Obama and Peng has been talked about for some time, partly because Obama was unable to join her husband at the Sunnylands Summit last June, which Xi and Peng attended.

In the United States, Beijing’s use of “soft power” is getting increased scrutiny as China pumps money into U.S. universities, including the establishment of dozens of Confucius institutes. Such institutes feature arts and language programs aimed at projecting a benevolent image of Asia’s rising superpower.

The United States has its own instruments of “soft power,” and the Obama family is a big part of that toolbox. Over the next six days, China’s television audience _ the largest in the world _ will be inundated with images of an attractive multi-generational U.S. family, the feminine influence on the first African-American to be elected president. The optics can’t help but advance the U.S. image in China, even if the Obama doesn’t make speeches about the virtues of democracy.

Marian Robinson’s attendance also surely will resonate in a China, where grandmothers play an essential role in child rearing and other family priorities.

During her first day in Beijing on Friday, Obama and her family will be hosted by Peng, a famous singer in China, a celebrity and a behind-the-scenes political force in her own right. They will visit Beijing Normal School, which prepares Chinese students for study abroad, tour the Forbidden City and attend a ceremonial dinner and evening performance.

In the days to follow, the Obamas will visit part of the Great Wall near Beijing, the Terracotta Warriors in Xian and the Chengdu Panda Base, home to about 50 pandas under study. Mixed in will be education roundtables and school visits with students, which will be blogged and broadcast through a White House collaboration with PBS LearningMedia and Discovery Education.

On her opening blog post, Obama said she hopes to hear about the challenges, hopes and dreams of the Chinese learners she meets. “I’ll be talking with students about their lives in China and telling them about America and the values and traditions we hold dear,” she wrote.

Obama’s approach to overseas trips _ she’s described it as “do no harm” _ has been compared to that of Barbara Bush, who avoided overtly political statements, unlike the presidential spouses who succeeded her.

Laura Bush once criticized China for its support of the previous military junta in Myanmar. Hillary Clinton, at a 1995 United Nations conference in Beijing, spoke about mistreatment of women in a set of strong comments that didn’t directly name China but were clearly aimed at it.

In a briefing with reporters early this week, White House officials acknowledged the importance and sensitivity of relations with China on human rights and other issues. But they said such concerns were best expressed by President Barack Obama, rather than his spouse. One of those opportunities will come next week, when Obama and China’s top leaders are scheduled to see each other at the Nuclear Security Summit in The Hague.

“We have differences with China, on human rights, on trade, on cyber,” said Ben Rhodes, the administration’s deputy national security adviser for strategic communications. “I am sure President Obama will be raising a number of those issues directly with President Xi Jinping.”

Several human rights activists and China watchers have expressed disappointment that this week’s visit by a “modern first lady” is being so cautiously scripted.

“The simple truth is that it would not take much for Mrs. Obama to link her powerful public diplomacy moment with real political issues,” Elizabeth C. Economy, director of Asia Studies for the Council on Foreign Relations, wrote in a recent blog post.

In discussions with Peng about culture and education, said Economy, Obama “could raise the issues of visa denial for American journalists, greater access within China for American films, and the political challenges faced by American universities establishing partnerships with Chinese institutions in China.”

Such partnerships appear to be at least a partial focus of Michelle Obama’s trip. According to Tina Tchen, Obama’s chief of staff, there are 200,000 Chinese students studying in the United States, and 20,000 U.S. students studying in China. President Obama, she said, seeks to increase that number through an initiative she calls “100,000 Strong.”

On China state media this week, the focus has been largely style over substance, however. Several news sites ran photo galleries comparing the fashion statements made by the first ladies of the United States and China.

To prepare for the trip and generate a little buzz beforehand, Michelle Obama stopped in at the Yu Ying public charter school in Washington, where students who had visited or grew up in China offered her some advice. One warned her about China’s toilet facilities. Another said she should be prepared for people to stare at her.

Email: sleavenworth@mcclatchydc.com; Twitter: @sleavenworth
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