NASCAR has always been about control.
The individual contractor model used for drivers combined with a family-owned sport allows the sanctioning body the ability to affect nearly everything.
There are some things even NASCAR cant control and some things that wield their own influence.
The Observer unveils its fourth list of the 25 most influential people, places and things in NASCAR.
Many are new. Some have moved around. All are important.
The 2014 list (with last years rank):
1 . Weather (new)
One of the biggest influences on everything from attendance to TV ratings, and NASCAR has been reminded many times this season it cant do anything about it. The season-opening Daytona 500 suffered through a six-hour rain delay, and it seems to have been all downhill from there.
2. Chase format (new)
The emphasis placed on winning races to make the Chase already has produced wild pit strategies, and the concept has been embraced by the sports drivers.
3. Fans (3)
Perhaps more than any other professional sport, they have a say in how the sport they love unfolds before their eyes.
4. Knockout qualifying (new)
The new format has made Fridays relevant again at the track.
5. Economy (2)
The days of single, high-dollar sponsors to cover teams is likely over, but companies still see value in the sport.
6. Dale Earnhardt Jr. (6)
He won the Daytona 500 and finally joined Twitter. Enough said.
7. Twitter/social media (4)
Please see No. 6.
8. Brian France (5)
He may not be as hands on as his father, but he is certainly willing to make bold decisions.
9. NBC Sports (new)
The newest player in the NASCAR TV world already has captured the attention of fans and its competitors.
10. Carl Edwards (new)
His contract decision could have an immense impact on two organizations one positive, one negative.
11. Rick Hendrick (18)
In some way, in some fashion, Hendrick is connected to all but a few successful organizations in NASCARs top series.
12. Stewart-Haas Racing (new)
Tony Stewart, Kurt Busch, Kevin Harvick, Danica Patrick. A formidable foursome on the track and off.
13. Sprint (10)
The Cup series sponsor has made several successful moves in recent seasons to increase its imprint on the sport.
14. Manufacturers (13)
They may not be stock cars on track, but they still have some value to the companies that make the production cars.
15. Danica Patrick (7)
Few on-track results to go with her popularity.
Best of the Rest
16. Mike Helton (8)
17. Jimmie Johnson (17)
18. Goodyear (21)
19. JR Motorsports (22)
20. Roger Penske (23)
21. Bruton Smith (12)
22. Steve ODonnell (16)
23. Brad Keselowski (14)
24. Joe Gibbs Racing (15)
25. Camping World (new)