BEVERLY HILLS, Calif. NBC wants viewers to start getting red-y for Red Nose Day.
The network will be importing to the U.S. this fundraising crusade that has been a red-letter day annually in Britain for a quarter-century-plus.
Set for next May, Red Nose Day will be integrated into regular programming and capped with a three-hour prime-time special, NBC announced Sunday at the summer TV critics' tour. No specific date for the all-day event was disclosed.
As in Britain, the NBC-led benefit will raise money for charities both in the U.S. and around the world. The special will include comedy and music, plus short films about the causes being addressed.
The original Red Nose Day was created in 1985 by writer-director Richard Curtis, who will be an executive producer of the U.S. version.
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