Charlotte’s Beads Inc. opens in new, larger site
South Charlotte News
South Charlotte News North ~ South Charlotte News
Tuesday, Jul. 22, 2014

Charlotte’s Beads Inc. opens in new, larger site

    - BEADS INC.
    Christine White
    - BEADS INC.
    Anne Todd
  • Learn more:

    Beads Inc. offers complimentary classes that can be scheduled online or by calling the store. Topics include silk knotting and flower making.

    • Beads Inc., 339 Circle Ave.; 704-334-1110;

Charlotte natives Christine White and her sister Anne Todd have long been fans of jewelry design and beads.

Their creativity was sparked at an early age by their mother, who taught them to make beautiful things from beads, feathers, rhinestones and about anything they could get their hands on.

In high school, the sisters decided to launch their own bead shop in a corner of their mother’s interior-design studio at 416 Providence Road in Myers Park.

As of last month, Beads Inc. is in a new location with an expanded staff.

White and Todd’s dedication has earned them a solid reputation in the Myers Park community over the past nine years. Customers return again and again to design custom beadwork pieces, and each time the two entrepreneurs remember the customers’ names.

White and Todd travel the country to find beads, charms, tassels and pendants for their shop.

About two years ago, storage space began to run short at the shop, and it was time to look for a new location as well as add to the staff. About that time, the property across the street from the Providence Road shop went up for sale.

White and her husband, David, bought the property at 339 Circle Ave. last year and began a complete renovation of the two-story building, which was built in 1922.

Beads Inc.’s new building encompasses 3,100 square feet, compared to the Providence Road store’s 1,200 square feet. Historic properties of the new building remain intact and were restored wherever possible.

Beads Inc. closed the original shop and opened in its new location May 7, with a staff of five.

The spot hosts parties, bridal showers and girls’ nights out, among other events. The new site also has a full kitchen where guests can bring food and wine.

Complementary classes are offered and can be scheduled online or by calling the store.

Jenny Brantley is a freelance writer. Have a story idea for Jenny? Email her at

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