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Sensation on Vine

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Teen singer Shawn Mendes rockets from Vine to pop charts

By Mesfin Fekadu
Associated Press
  • http://media.charlotteobserver.com/smedia/2014/07/22/15/50/fvDcD.Em.138.jpeg|316
    DREW GURIAN - INVISION/AP
    Canadian music artist Shawn Mendes.
  • http://media.charlotteobserver.com/smedia/2014/07/22/15/50/GDv1F.Em.138.jpeg|252
    Drew Gurian - INVISION/AP
    Canadian music artist Shawn Mendes was able to secure a following on Vine, where he had 300,000 fans awaiting his posts. Record labels caught wind of his strong social media presence.

NEW YORK

Six seconds isn’t a long time, but Vine superstar Shawn Mendes made the time count when posting cover songs on the social media platform.

The teen singer says he would pick the hits he would cover – and the sections of the tracks – and post them on Vine to showcase his talents and grab positive attention.

Mendes, who will be 16 next month, secured a following on Vine, where he had 300,000 fans awaiting his posts.

Record labels caught wind of his strong social media presence.

“Island Records was the first record label to … acknowledge me,” said Mendes, who signed with the label. “After that, quickly Republic Records, and then Atlantic Records, Sony Records and Warner Bros. It was all the labels at once. It was absolutely insane knowing that this many record labels were interested in me.”

Mendes’ social media stardom is translating to the pop charts: His single, the ballad “Life of the Party,” debuted at No. 24 on the Billboard Hot 100 this month, selling 148,000 tracks. He has 2.8 followers on Vine and 1.3 million followers on Twitter.

He will release his four-song, self-titled EP next week and will go on tour with Austin Mahone and Fifth Harmony.

Mendes began posting clips on Vine last year, starting with a cover of Justin Bieber’s “As Long as You Love Me.”

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