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If you’re willing to look beyond the super-selective colleges, you’ll find that many colleges need you more than you need them. A survey conducted by Inside Higher Ed found that 79 percent of colleges were either “very or moderately concerned” about not meeting their enrollment goals this year. Many are willing to offer bigger discounts or match competing schools’ offers of financial aid.

Early Decision is binding. If accepted, you MUST go, so don’t apply for Early Decision unless you are positive it’s your dream school.

How do you make your essay famous instead of infamous? Here’s advice on avoiding the cringe-worthy essay:

On Wednesday Oct. 15, high school juniors and many sophomores will take the PSAT/NMSQT, which stands for Preliminary SAT/National Merit Scholarship Qualifying Test.

The to-do list for high school seniors seems to be growing longer each day.

Ready or not, the college application season has begun.

So you thought your student was done with standardized testing. You were probably proud of yourself that you had finally mastered the differences between the SAT and the ACT, and then, surprise, up pops the very stealth-like SAT Subject Tests. What?

If I could give every family only one piece of advice about college admissions and the college application process it would be this: Dare to be different.

Parents’ reactions are all over the map. In some cases there’s relief. In many cases the drop-off is just the first emotional step in the letting-go process. It’s especially poignant when parents are heading home to an empty nest.

Students should get organized now to work on their college applications.

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Lee Bierer
Lee Bierer is an independent college adviser based in Charlotte.