Save Money in this Sunday's paper

Everyone likes a good story. Even nowadays, with an increasing amount of facts and data at our fingertips, we’re still swayed by a good story that helps us make decisions – including who we do business with.

If crowdfunding sounds like a viable path to financing your next business idea, you’ll want to pick the right method and be strategic about your marketing.

In my everyday life, I talk to a lot of business owners. So I hear a lot of wishes for the future – what resolutions people are making and what their hopes are for themselves and their companies.

Businesses that sell to other businesses are a special breed. What tactics are effective when navigating this specific audience?

Right now is high season for connecting with people. How can you sort through all of the networking opportunities coming your way, and decide which ones are worth your time and effort?

When you are evaluating a host of different possible ventures, ask yourself, ‘What would I want to do, if I didn’t need the money?’

Ready or not, it’s the holiday shopping season. And that means business owners are rolling out their year-end promotions. So how can you stand out in a crowded field of deals and discounts?

Few companies outside the public sector can offer any type of job security, no matter how big or small. And yet, we still need to invest in our employees, and we still need our employees to invest themselves in our companies.

When you own a business, you’re in sales. And when you’re in sales, you’re in the business of human psychology.

Whether you’re a solopreneur or a newly-minted business owner still wet behind the ears, it’s never too soon and you’re never too small to make a meaningful contribution if you want to. Here’s how.

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Jennie Wong
Jennie Wong, Ph.D., is a nationally syndicated columnist, executive coach, and the creator of the product quiz website