NASCAR knows it has to innovate. But it’s not that easy

Like other sports, NASCAR knows that to stay relevant, it must innovate through efforts like new entertainment, venue upgrades and even changes to the rules of racing. But it’s a conundrum for an industry whose fan base is often nostalgic for the classic rough-and-tumble racing with which they grew up.

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Shindig_2015

Alessandra Ball James dances during the 2015 production of Shindig by Jean-Pierre Bonnefoux.
Shindig_2015 0:19

Shindig_2015

New office tower puts on a light show 3:06

New office tower puts on a light show

Residents make a final plea on student assignment 1:54

Residents make a final plea on student assignment

New use for an old Kmart 0:37

New use for an old Kmart

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