Advertising

No other single advertising medium approaches the reach of The Charlotte Observer Ė more than 1 million adults in the Charlotte market read our products every week.

Our readers are an attractive consumer group with an above average lifestyle and buying power. We offer a variety of print, online and non-print advertising options to feature your business and attract customers. These products include our newspaper, magazines, our main website CharlotteObserver.com, targeted websites such as MomsCharlotte.com and ThatsRacin.com, and specialty publications like Carolina Bride, SouthPark Magazine, University City Magazine, and Lake Norman Magazine.

Contact Advertising

To speak with an Observer representative about advertising your retail business or service, please call us at 704-358-5400 or e-mail advertise@charlotteobserver.com. You may also use the form below for inquiries.

Vice President of Advertising:
Kelly Mirt, VP of Advertising
kmirt@charlotteobserver.com
(704)358-5333

Classified Advertising:
Chad Martin, Advertising Inside Sales Manager
chadmartin@charlotteobserver.com
(704)358-5944

Major Retail Advertising:
Donna Gordon, Retail Advertising Director
drgordon@charlotteobserver.com
(704)358-5280

National Advertising:
Donna Gordon, Retail Advertising Director
drgordon@charlotteobserver.com
(704)358-5280

Local Retail and Online Advertising:
Phyllis Weber, Local Advertising Director
pweber@charlotteobserver.com
(704)358-5345

Local Retail and Territory Manager:
Sheree Gibson
sgibson@charlotteobserver.com
(704)358-5919

Direct Marketing:
Donna Gordon, Retail Advertising Director
drgordon@charlotteobserver.com
(704)358-5280

Magazine Advertising:
Chad Martin, Advertising Inside Sales Manager
chadmartin@charlotteobserver.com
(704)358-5944

Automotive Advertising:
Vic Bowers, Automotive Advertising Manager
vbowers@charlotteobserver.com
(704)358-5307 or (336)402-4673

Real Estate Advertising:
Vic Bowers, Automotive Advertising Manager
vbowers@charlotteobserver.com
(704)358-5307 or (336)402-4673

All Fields Are Required



The South's Financial and Energy Hub

Charlotte means business, and the biggest business is banking. The city's banks have assets of more than $2 trillion, second in the United States to New York. Bank of America is based in Charlotte. Seven members of the Fortune 500 are headquartered in Charlotte, including Nucor, the nation's most profitable steel maker and Duke Energy. In all, 62% of Fortune 500 companies have facilities in Charlotte.

Charlotte is also the home of NASCAR, The Carolina Panthers and the Charlotte Bobcats. Charlotte residents enjoy a mild climate with an average temperature of 60 degrees.

Market Stats

  • 25th largest market in the country, with nearly 3 million residents
  • 19th largest city
  • Charlotte Douglas Airport is the 14th most active air transportation center in the USA
  • Itís businesses generate $13.6 billion in retail sales
  • Average household income is $68,293
  • Charlotte is expected to grow by 9% within the next 5 years
  • Charlotte ranks #1 in most educated workforce and is ranked 2nd best city for entrepreneurs


Charlotte Chamber of Commerce

Charlotte Observer's Audience

Over 1 million. That's the number of Charlotte DMA adults our print and online products have reached in the past 30 days, that's 46% of area adults. To put this another way it is large enough to fill the Bank of America stadium 13.5 times. No other local media organization even comes close.


Charlotte Observer Print & Online Audience Profile

Median Age 46
College Graduate + 35%
Avg. Household Income $81,348
Married 62%
Homeowner 81%
Male 49%
Female 51%

Source: Scarborough, Rel. 1, 2010

ABC Audit

  • Digital Ads
    • Digital Advertising

      CharlotteObserver.com complements our print edition with up-to-the minute local, business, entertainment and sports news. CharlotteObserver.com is the number 1 local media website in the Charlotte DMA.

      Email Marketing

      Whether you want to target a business executive in Mecklenburg County or a consumer in Mooresville, Observer Direct can help you reach your market via email marketing. With a huge database of opt-in email addresses, plus a wealth of demographic, psychographic and lifestyle criteria, you can advertise with pinpoint accuracy, both quickly and cost-effectively.

      Please contact Phyllis Weber, Local Advertising Director, at pweber@charlotteobserver.com or (704)358-5345 for more information. You may also use the form below for inquiries.

      All Fields Are Required



  • Classified Ads
    • Classified Advertising

      Body to come

      Please contact Chad Martin, Advertising Inside Sales Manager, at chadmartin@charlotteobserver.com or (704)358-5944 for more information. You may also use the form below for inquiries.

      All Fields Are Required



  • Retail Ads
    • Retail Advertising

      Body to come

      Please contact Donna Gordon, Retail Advertising Director, at drgordon@charlotteobserver.com or (704)358-5280 for more information. You may also use the form below for inquiries.

      All Fields Are Required



  • National Ads
    • National Advertising

      National Advertising consists of advertising in the following categories, for example: Packaged Goods (Food, Liquor, Alcoholic Beverages, Cleaning Products, Pet Products--basically, any item that would be sold in a grocery store or pharmacy), Pharmaceuticals, Media (TV, Radio, Satellite, Magazines, Outdoor, Internet, etc.), Utilities, Health & Beauty Aids, Travel, Hotels, Restaurants, Attractions, Airlines, Books, Book Stores, Advocacy, Corporate, Regional & National Political, Tobacco, Co-op, Direct Response, Distributors, Energy, Entertainment, Hardware, ISPs, Lawn & Garden, Mail Order, Media, Seminars, Remnant ads, CVBs, Chambers of Commerce, Tourism & Development Offices, Cruise Lines, Trains, Bus Lines, Airport Limo Services, Car Rental Companies, Clothing and Jewelry Manufacturers, and Manufacturers of any and all kinds.

      Please contact Darren Frank, National Advertising Director, at dfrank@charlotteobserver.com or (704)358-5310 for more information. You may also use the form below for inquiries.

      All Fields Are Required



  • Magazine Ads
    • Magazine Advertising

      We have a variety of different publications serving different audiences and areas, including:

      Living Here Magazine

      Living Here magazine is published annually. It covers everything there is to know about the Charlotte area. It includes neighborhood profiles, school rankings and church information Ė and much more!

      Carolina Bride

      Carolina Bride is the perfect planning resource for couples planning their dream wedding or special event.
      CarolinaBride.com

      South Park Magazine

      South Park Magazine is a lifestyle publication that appeals to the interest of our upscale audience. Editorial content includes exotic destinations, luxury retail items, high-end homes and more.
      SouthParkMagazine.com

      Lake Norman Magazine

      Lake Norman Magazine is a monthly lifestyle publication that captures the people, places, and events surrounding the Lake Norman community. LNM has been serving the Lake Norman community for over 25 years.
      LakeNormanMagazine.com

      University City Magazine

      Each month University City Magazine features entertainment, dining, local business and more. UCM has been serving the University community for over 20 years.
      UniversityCityMagazine.com

      Please contact Liz Irwin, Vice President of Advertising, at EIrwin@charlotteobserver.com or (704)358-5333 for more information. You may also use the form below for inquiries.

      All Fields Are Required



  • Direct Marketing
    • Direct Marketing

      The Charlotte Observer Direct is your one stop shop for printing and distribution solutions.

      The Charlotte Observer Direct uses the buying power of The Charlotte Observer to print and deliver your insert at the lowest price available. With Charlotte Observer Direct, you can send your free-standing inserts to households in the entire Charlotte area. You can target zip codes and sub-zip codes around your business locations or target zips based on demographics. Our vast data warehouse allows you to target your advertising message by income, age or other characteristics.

      The Charlotte Observer Direct will take your marketing program from concept to execution seamlessly. Put our direct marketing professionals to work for you on data processing and analysis, development of your marketing program, creative services, list development, printing, e-mail, distribution services and response analysis.

      Our products include: Direct Mail (PDF)
      Jacket Ads (PDF)
      Print Delivery Inserts (PDF)
      Observer Notes (PDF)

      Market Research

      Please contact Darren Frank, National Advertising Director, at dfrank@charlotteobserver.com or (704)358-5310 for more information. You may also use the form below for inquiries.

      All Fields Are Required



Digital

CharlotteObserver.com

CharlotteObserver.com complements our print edition with up-to-the minute local, business, entertainment and sports news. CharlotteObserver.com is the number 1 local media website in the Charlotte DMA.
CharlotteObserver.com

ThatsRacin.com

NASCAR fans enjoy its racing news, schedules and driver profiles.
ThatsRacin.com

Mom's Charlotte

A place for moms in the Charlotte region to share motherhood experiences, photos and advice.
MomsCharlotte.com

Carolina Bride

The online version of our popular quarterly magazine it includes blogs and access previous issues.
CarolinaBride.com


Inserts PolyBags & Notes

Observer Values (Shared Mail)

Observer Values, our shared mail program, is an advertising arm of the newspaper that features display ads on the wrap and inserts inside. It is a full market saturation direct mail vehicle that reaches most of the households in the Charlotte area, with an advertising base that includes grocery stores, retailers and service companies. It's a cost-effective medium that enables you to target the demographic groups and specific household areas you need to reach.

Print and Deliver Solutions

Looking for convenient, turnkey marketing options? Custom printing, insertion and distribution services save time and money. Choose from offset, gloss and newsprint in a full array of colors, including full-color process. Formats range from a single sheet to a full-color tabloid or broadsheet. With more than 100 years of printing experience, we can help you make the best choice for your business.

Custom distribution allows you to insert directly into our newspapers, insert into our non-subscriber product, Observer Values, or take advantage of solo mail to specific addresses.

Observer Notes

Maximize awareness by advertising in an exclusive premium position that just can't be missed - on the front page of The Charlotte Observer. Choose from a variety of sizes, colors and die-cuts to increase your company's visibility and consumer response. Observer Notes are available any day of the week for total distribution or zoned advertising.

Observer PolyBags

When subscribers open their door to discover your polybag wrapped around the newspaper, you'll have their full attention. Impactful and colorful, polybags are a great way to announce a special event, upcoming sale or new store opening; deliver samples; or build awareness in the market. And with additional same-day advertising within Charlotte Observer, you can generate an even greater response. What's more, polybags can either be supplied by you or printed by us for your convenience.


Print

Full Run Advertising Opportunities

Section A

The Charlotte Observer's main section is the most widely read section, featuring breaking news from across the Carolinas, around the US and throughout the world.

Local & State

This popular section is the perfect resource for up-to-date local news concerning the Charlotte area.

Sports

The Carolinas best coverage of stats, schedules, and scores for almost every sport. Special features include the golf page, outdoors page and the NASCAR That's Racin' page.

Business

This section delivers local and national business news Thursday through Sunday.

Classified Section

Carolinas' marketplace for jobs, boats, real estate, cars and any items people buy and sell.


Themed Sections

CAROLINA LIVING: HEALTH & FAMILY

Tuesday: Readers look to this section for valuable advice about health issues, information about families and relationships, and announcements for family activities and events.

CAROLINA LIVING: FOOD

Wednesday: It contains recipes, stories and features designed to tempt a variety of palates. The Wine & Spirits page is a favorite feature of this section.

CAROLINA LIVING: STYLE

Thursday: Style updates readers on the hottest trends in fashion, beauty, decorating, entertaining and more. If it's hip, it's in Style.

CAROLINA LIVING: FAITH & VALUES

Saturday: Different dimensions of spiritual life, testimonials of faith and religious news from around the region, nation and the world.

CAROLINA LIVING: ARTS &ENTERTAINMENT

Sunday: Readers look to this section for interesting stories about people, places, events, movies and more.


Full Run Weekly Sections

CLT - Charlotte Leisure Time

Friday: Charlotte's tabloid-sized showcase section for entertainment with an emphasis on weekend happenings. Front page strip ads are available.

Sci-Tech Section

Monday: This weekly section covers topics surrounding science and technology.

MoneyWise

Sunday: This popular business section features stories about money, investing, technology, career information and consumer issues.

Drive Section

Friday: The source for new or used cars and trucks. This award winning Friday section features an in depth auto review each week.

Home & Garden

Saturday: Covering the new home market and providing stories to help understand the scope and diversity of this quickly growing region. Local home tours are also featured.

Travel

Sunday: Stories about local and far away travel destinations, travel tips, news and more fill these pages. Front page strip ads are available.

Color Comics

Sunday: Whether you're a Dilbert or Peanuts fan, a popular source of entertainment for all ages - Spadea and modular-sized advertising opportunities are available.

ONTV

Saturday: The easiest way to navigate through various television choices. It offers advertisers week-long exposure on quarter-fold pages.


Neighbors & News Sections

News Section

Wednesday: Hyper-local news delivered to subscribers and select non-subscribers. Coverage areas include Lake Norman, Concord, and southern Mecklenburg county.

Neighbors Section

Sunday: Hyper-local news delivered to subscribers and select non-subscribers. The neighbors sections are delivered to most areas of the market.

Online Rich Media

If you want an online presence that can't be missed, online rich media is the way to go. From sliding billboards to floating flash ads to peelbacks, the sky is the limit. These ads also offer optional interactivity to get users to engage with your business. Whether you supply your own creative or work with our online creative team, you'll find that rich media is one of the most effective online advertising tactics.


Print

The Charlotte Observer offers a wide variety of innovative options for promoting your brand in print. Our eye-catching ads, premium fixed positions and custom publishing provide opportunities to differentiate your business and take your marketing to the next level.

Out-of-the-box ads

Whether you want greater visibility for your existing campaign, or want to develop a fully-integrated approach to print creative, the Charlotte Observer out-of-the-box ads are the ideal solution. These ads leap off the page, making your brand stand out and driving greater consumer response.

2011 Retail Rates


2011 National


2011 Classified - Automotive Rates


2011 Classified - Employment Rates


2011 Classified - Real Estate Rates


2011 Online Rates

  • Online Rates

2011 Direct Marketing

Commercial Printing

If you're looking for a high-quality, low-cost printer for your print project, the Charlotte Observer Media Company is the answer. We'll handle jobs big and small, and can customize every aspect, from paper selection to versioning. Plus we deliver on time, your satisfaction is guaranteed.

The Charlotte Observer Media Company offers every advertiser the benefit of its marketing resources to successfully plan and implement media buys. If you are serious about marketing in Charlotte, we can help you target your message to your market.

Our experienced research professionals provide in-depth market research; including industry, competitive and demographic information, as well as geographic mapping capabilities. They can help you understand and take advantage of the latest market trends.

Services Include:

  • Market Research
  • Customized Market Analysis
  • Mapping
  • Ad Effectiveness Measurement