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Direct Marketing

The Charlotte Observer Direct is your one stop shop for printing and distribution solutions.

The Charlotte Observer Direct uses the buying power of The Charlotte Observer to print and deliver your insert at the lowest price available. With Charlotte Observer Direct, you can send your free-standing inserts to households in the entire Charlotte area. You can target zip codes and sub-zip codes around your business locations or target zips based on demographics. Our vast data warehouse allows you to target your advertising message by income, age or other characteristics.

The Charlotte Observer Direct will take your marketing program from concept to execution seamlessly. Put our direct marketing professionals to work for you on data processing and analysis, development of your marketing program, creative services, list development, printing, e-mail, distribution services and response analysis.

Our products include:

Please contact us for more information: Darren Frank at (704)358-5310 or

Thank you for your interest in The Charlotte Observer... we look forward to working for you!