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Bobcats television ratings worst in NBA

By Roger Van Der Horst
(Raleigh) News & Observer
Posted: Thursday, Nov. 27, 2008

Anyone watching the Charlotte Bobcats?

Or maybe the more relevant question is: Did Fox Sports Carolinas and Time Warner Cable bet on the wrong horse?

Nielsen put out a report last week showing that, in the first month of the NBA season, several teams were getting better ratings in their local TV markets. New Orleans, Cleveland and Atlanta all showed significant gains.

Nowhere to be found: the Charlotte Bobcats.

In response to our request, Nielsen provided the entire list, and the Bobcats were last in the league in local TV ratings with a 0.425 average household rating – the percentage of TV households in that market tuned to Bobcats games. That's actually a drop of 65 percent from last year's Bobcats number for the same time period.

In April, the Bobcats completed a deal with Time Warner Cable for the naming rights to Charlotte Bobcats Arena and for moving Bobcats game telecasts from Time Warner's News 14 to Fox Sports South, which presumably offered the team much more TV exposure. Evidently, the benefits aren't showing up yet.

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