iPhone users know September is new iPhone month, and the iPhone 7 was revealed.
The iPhone 7 and 7 Plus look familiar, but the internals got a big upgrade including more storage.
Clumsy users will also be happy Apple made the new phones water resistant, but a lot of users are still coming to grips with the removal of the headphone jack.
So why should consumers pick up the new iPhone 7? Here are four reasons:
1. Water resistance: Everyone knows someone who has dropped their phone into a pool or even the toilet (Hi, mom). Apple has finally followed Samsung by making the iPhone 7 and 7 Plus water and dust resistant.
2. Dual lens camera on iPhone 7 Plus: Apple will reward buyers of its largest and most expensive handset with a dual-lens camera system that boasts a 2x optical zoom and 10x digital zoom with optical image stabilization and the ability to capture RAW images.
3. More storage, same price: Apple has finally killed the 16-gigabyte phone. The entry-level iPhone 7 and 7 Plus have 32 GB of storage and the top end has been bumped to 256 GB, which is more than a lot of laptops. Prices start at $650; same as last year’s 6S.
4. Black and blacker: Apple has eliminated Space Gray in favor of black (a matte black) and Jet Black (a shiny black). In fact, the Jet Black only comes in 128 GB and 256 GB configurations.