Sunday night as I'm watching “Iron Chef” and playing mah-jongg (instead of working), the phone rings. It's Dolph Ramseur with Ramseur Records. “We're making an announcement tomorrow morning,” he says. “The Avett Brothers are signing with American/Columbia.”
Then he drops the biggest bombshell of my humble career: “They're recording with Rick Rubin.”
Yes, that Rick Rubin. The bearded wonder whom Time magazine named the eighth-most influential person in the world last year. The guy MTV has called the most important producer of the last 20 years. From his early years with the Beastie Boys and Run DMC to his legendary, Grammy-winning work with the Red Hot Chili Peppers, Johnny Cash and the Dixie Chicks, there's really no one bigger.
I burst into my husband's band practice after hanging up with Dolph. “Guess who's producing the next Avetts' album?”
My husband got it right only because he answered with the most far-out name he could think of.
(Since indie labels often farm out their biggest artists to majors, I was concerned what the agreement would mean for Dolph. But he will stay on as the Concord trio's manager.)
I told Seth Avett last year at Coachella that I feel like many people in the Charlotte area live vicariously through the Avett Brothers' success.
I'm sure that they – like me – can't wait to hear this record.