Music lovers can now can buy Charlotte Symphony tickets at a new box office in an uptown office tower.
The orchestra's sales kiosk opened Wednesday in the atrium of the Two Wachovia Center office building at South Tryon Street and Martin Luther King Boulevard. It's next to the escalators that lead to the pedestrian walkway over College Street.
"The atrium here gets a lot of foot traffic," said Jonathan Martin, the orchestra's executive director. "Having that visibility right there is really valuable."
"I think this is going to bring us closer to our customers."
The kiosk is open 9 a.m.-5:30 p.m. weekdays and 10 a.m.-noon on concert Saturdays (Belk Theater only). Tickets bought there are free of a handling fee, unlike those bought via phone, online or from other sources. There is still a $1 facility fee per ticket.
The new box office goes along with the orchestra's move of its offices into the Wachovia tower.
The orchestra was based uptown until in 2007, when it cut costs by moving to less expensive offices in the midtown area. That location turned out to have utility problems and other challenges.
When it looked for new quarters, Martin said, the orchestra resolved not to spend more on rent. "An attractive rate" made the return to uptown possible.
"The only way we were able to do this," Martin said, "was through the generosity of Wells-Wachovia and (Wells executive) Bob Bertges." Rodgers Builders also helped by taking "a very generous approach" on the cost of fitting out the offices.
Details: 704-972-2000; www.charlottesymphony.org.