Here are some of the top-rated Super Bowl commercials, based on rankings in USA Today's 'Ad Meter' study of 278 adult volunteers.

Bud Light 'Dog Sitter':

Volkswagen's 'Darth Vader' ad:

Dorito's 'Pug Attack':

Pepsi Max 'First Date':

Bridgestone 'Beaver's Good Deed':

Coca-Cola 'Border Guards:'

The longest ad - 120 seconds

Chyrsler, 'Imported from Detroit':

Two ads rated among the 'worst'

Mini Cooper 'Cram It in the Boot':

Stella Artois 'Crying Jean'