Here are some of the top-rated Super Bowl commercials, based on rankings in USA Today's 'Ad Meter' study of 278 adult volunteers.
Bud Light 'Dog Sitter':
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Volkswagen's 'Darth Vader' ad:
Dorito's 'Pug Attack':
Pepsi Max 'First Date':
Bridgestone 'Beaver's Good Deed':
Coca-Cola 'Border Guards:'
The longest ad - 120 seconds
Chyrsler, 'Imported from Detroit':
Two ads rated among the 'worst'
Mini Cooper 'Cram It in the Boot':
Stella Artois 'Crying Jean'