UNC distances itself from Rush Limbaugh

University asks ‘Rush Radio’ to avoid cross promotion of games, talk show

03/22/2012 12:00 AM

03/23/2012 9:08 AM

UNC-Chapel Hill has asked WRDU 106.1, a Triangle station also known as “Rush Radio,” to stop referencing the school or the Tar Heel Sports Network during the broadcast of Rush Limbaugh’s daily talk show on the station.

The new practice, announced in a statement from the university, also prohibits mentioning Limbaugh’s show during the broadcast of UNC football and basketball games on Rush Radio.

WRDU agreed to the changes.

The action was taken in response to comments Limbaugh made on his show recently about a Georgetown University law student named Sandra Fluke, who was advocating for insurance coverage of contraceptives. Limbaugh called Fluke a “slut” and a “prostitute.” He later apologized, but his show has reportedly lost more than 100 advertisers in the fallout.

The statement from UNC described Limbaugh’s comments as “rude, inappropriate and offensive,” and said the school found itself “unfortunately and awkwardly connected to Limbaugh” during the controversy.

Chancellor Holden Thorp told a student reporter for Carolina Connection, a radio news magazine affiliated with the UNC School of Journalism and Mass Communication, that UNC faculty and others outside the school were bothered by Limbaugh’s comments, so the move was a compromise.

“We do understand why people are upset, so a compromise that (UNC) athletics was able to work out was that the radio station would avoid promoting Carolina sports during Rush Limbaugh’s show, and vice versa,” Thorp said.

The university says it does not plan to take further action.

BlueNC.org co-founder James Protzman, who had been outspoken in his criticism of the university’s connection to Rush Radio said, “UNC’s response is more than I’d hoped for, but less than it should have been.”

“I see the university as a powerful force for strengthening the fabric of our democracy,” Protzman said. “UNC missed the chance to make the most of this teachable moment.”

Tar Heel Sports Properties, which owns and operates the Tar Heel Sports Network, is an independent contractor of UNC. Tar Heel Sports Properties has more than 50 affiliates, including WRDU, that air the games.

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