Independent designer Matt Stevens beat out Charlotte’s largest ad agencies Thursday night, receiving the best of show award during the annual Addy Awards ceremony, which honors the creativity of the city’s advertising community.
Stevens won for a multimedia campaign for JJ’s Red Hots, a hot-dog restaurant on East Boulevard in Dilworth.
Among top winners were Luquire George Andrews with 11 Addys; Tattoo Projects with seven; Saturday Brand, HMH, Atypic and Wray Ward with six each. Among clients whose campaigns were saluted by judges were Sunbrella, Freightliner, Mint Museum, Bojangles’, N.C. Tourism, the N.C. Zoo and BB&T.
Other top awards announced at the ceremony, held at Big Chill and sponsored by the American Advertising Federation-Charlotte, included Luquire George Andrews for best art direction for its state tourism campaign, Little Red Bird for copywriting for Dry Fly Distillery and BooneOakley for best of broadcast for its “chicken cops” campaign for Bojangles’.