Report calls for major changes in mission of ASC
06/15/2014 12:00 AM
06/14/2014 5:36 PM
Charlotte’s Arts & Science Council, formed in 1958, raises and distributes money to museums, arts groups and other nonprofits.
The task force suggests the ASC’s model of running workplace-giving campaigns is outdated. Among recommended changes:• The ASC should take on some of the administrative duties of nonprofits, particularly identifying motivated donors.
• Broaden the annual fundraising drive to a year-round effort, rather than a short-term event.
• Strengthen ties with the Charlotte Regional Visitors Authority to make the city more of a major cultural tourism destination. About 40 percent of those who engage in Charlotte’s events come from outside Mecklenburg County.
• Work with cultural partners and the Greater Charlotte Cultural Trust to design a $125 million endowment campaign over the next decade.
“There is nothing in here that scares me,” Robert Bush, ASC president, said of the recommendations. “There is much here that makes me think in new ways. We’re up for the task.”
Bush said he isn’t sure whether that would mean the ASC, with a staff of 27, would grow or shrink.
He said the ASC needs to become more vocal in promoting the missions of arts groups and describing the values of a vibrant cultural community, particularly in benefits for tourism, business recruiting and overall quality of life.
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