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August 16, 2014 12:00 AM

Coca-Cola’s rejection is hard to swallow

This Coke campaign that puts your name on 20-ounce bottles of Coke, Diet Coke and Coke Zero has, well, opened an old wound. Yes, it has transported me back to a childhood spent fruitlessly spinning the personalized nametag display searching in vain for CELIA.

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