Houndstooth, tweed and tartan may be the prints typically favored in the fall, but look for a new pattern to emerge this year: text.
Sentences, jumbled words, letters, numbers and symbols in classic fonts are being used to create edgy graphics and patterns for furnishings and accessories. Typography is becoming a new form of personalization, the modern way to monogram.
“It's part of the vintage-modern look that's so popular right now,” says Abigail Jacobs, spokeswoman for Williams-Sonoma Home, which is selling a pillow hand-printed with French script. Other retailers are using typography to decorate rugs, wallpaper, lighting, wall art, shower curtains, pillows and mirrors. New York-based fabric and furnishings company Kravet has chrome tables shaped like letters of the alphabet.
Rather than coming across as computer-generated, typography design looks more like “something found in a romantic letter or a typewritten note,” Jacobs says. “It's classic without being antiquated.”
Terri Sapienza, The Washington Post