TEENS FOR JEANS: Aeropostale, a New York City-based retailer, has begun this year's Teens for Jeans campaign with nonprofit organization DoSomething.org. The campaign raises awareness of the growing number of homeless teenagers in the U.S. and Canada by encouraging teens to collect jeans for homeless youths.
Last year, the campaign collected more than 125,000 pairs of jeans in just two weeks. This year's campaign runs through Feb. 22.
To participate, bring any brand of gently worn jeans to Aeropostale stores in the U.S. and Canada. Aeropostale and DoSomething.org will donate the jeans to one of the 500 youth shelters that have been selected as partners. Aeropostale will give donors 25 percent off a new pair of jeans.
Teens can coordinate Teens for Jeans school drives by signing up at www.TeensForJeans.com. They will receive a special Teens for Jeans action kit to help them get started. Students who collect more than 1,000 pairs of jeans will get a $500 Aero Gift Card as well as a banner for their school in recognition of their work and contribution to the campaign.