Southern Comfort’s new owner, the Sazerac Company, hopes to make consumers think of it more as a whiskey than as a liqueur.
Southern Comfort’s new owner, the Sazerac Company, hopes to make consumers think of it more as a whiskey than as a liqueur. TONY CENICOLA Tony Cenicola/The New York Times
Southern Comfort’s new owner, the Sazerac Company, hopes to make consumers think of it more as a whiskey than as a liqueur. TONY CENICOLA Tony Cenicola/The New York Times

Surprise! Southern Comfort has no whiskey (but it will soon)

May 16, 2017 12:50 PM

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