Mom and daughter team, Stephanie Ann Byrley, 49 of Ballantyne, and Lauren Ann Byrley, 25 of Fort Mill decided to open a baby store with healthy, non-toxic, eco-friendly products in mind. They opened the doors to Gingersnap Baby, located in the Promenade in South Charlotte, in March 2014, as well as a website. We got to ask the duo a few questions about the adorable store. Keep reading to see what Gingersnap Baby has to offer!
Q. How did you get the idea for Gingersnap Baby?
Stephanie : The idea for Gingersnap Baby has been an evolution through the years. I've always known I wanted to own a business and my hope was I could do something with my daughters. I knew from the start my business would be baby/child oriented with a focus on wellness, health and function.
I'm an occupational therapist and worked with babies/toddlers and their families early in my career. Through the years, I moved into other healthcare settings and eventually moved into healthcare operations. Last year my position was eliminated. Although I didn't realize it right away, losing my job provided me with a perfect opportunity to pursue owning my own business.
There is really nothing like Gingersnap Baby in Charlotte. Gingersnap Baby is a specialty store offering the best solutions for the needs of new parents whether they are ﬁrst timers or are having their second, third or fourth child.
Our goal is to do the research and be a resource for expecting and new parents as they decide which products they need and/or want for a healthy and happy baby. Each parenting situation is different and we want to assist in filling the needs of each one specifically. What is great for one parent may not be the best solution for another.
Q. What made you decide to create the business as a mom and daughter team?
A. Stephanie: I knew I wanted a business partner and as I thought about who that partner would be, I kept coming back to Lauren. I enjoy being around Lauren. I admire her creativity, problem-solving and attention to detail. She demonstrates the qualities I want in a partner. There are other family members involved, but Lauren and I are acting in the business on a daily basis.
Lauren : I was very excited to be able to work with my mom creating Gingersnap Baby. We are at opposite ends of the spectrum when it comes to creativity. For example, my mom loves symmetry and I am not a huge fan. We balance each other out and have been able to really utilize both of our skills to create something amazing. My mom is the smartest woman I know, honestly. I have and will continue to learn so much from her throughout this process.
Q. Is there a meaning behind the name?
A. Stephanie: The name was inspired by the movie It's a Wonderful Life. The George Bailey character called his little girl ‘Gingersnap’ in the movie, and even though things do not always work out the way I've planned, I have been blessed with a wonderful life and have so much to be thankful for, much like George.
Q. What can we find in your store?
A. Gingersnap Baby has everything from bottles and paciﬁers to strollers and car seats. We have organic clothing, natural skin care, swaddles, bathing products and many more products and gear.
Q. Why did you choose to focus on healthy functional items?
A. As we did our research, there were certain elements that were consistent across the research: Parents are older and more educated these days. They expect a good value and expect the products they purchase will be healthful and safe for their child.
With that being said, we found a lot of waste - parents purchasing items that did not meet their expectations or needs. We believe safe, healthy and functional should be a minimal expectation. Our goal is to help parents find the right safe, healthful and functional products to meet their specific needs.
Q. What age group do you cater to?
A. 0-18 Months (some products like strollers, highchairs, and skincare transition for the use of older than 18M)
Q. What have you learned about your partner manufacturers while researching?
A. The innovation and technology are amazing. Manufacturers today are introducing a lot of new technology and complexities into the juvenile market/products. Our partners are happy to make their products available in a setting where our associates are educated on the product and can communicate that information and demonstrate the product to the consumer.
Q. What is your favorite brand/product?
A. Stephanie: NUNA is my favorite brand. It’s a Dutch company with simple, smart designs that grow with your child. A great example is the NUNA Leaf. It’s a great option when looking for a safe seat for the little one. It has a simple, cozy seat and yet natural enough to cuddle baby like mom or dad. Its organic, kinetic rocking motion is an industry first and the seat can be used as the child grows - up to 130 lbs. You’re likely to ﬁnd Lauren relaxing in the Leaf display at the store!
All of the NUNA products are aesthetically pleasing so you don't have to hide the baby gear when you’re having company. NUNA products are made in an eco-friendly factory and consist of quality materials that comply with both organic and chemical safety standards.
Lauren : While I do enjoy the NUNA Leaf, I would have to say my favorite product is the PUJ tub. The idea is simply genius. Easy to use, easy to store, easy to clean and PERFECT for traveling.
Q. What are your upcoming plans for the store?
A. Stephanie: So far, we have met a lot of great expecting and new parents. We’d like to host events to bring those parents together. We’ve also got some great ideas we’re working on - we’ll keep you updated as soon as we decide what we are going to do.
Also, we recently launched our website and offer a baby registry. Our long-term plan is to add our own line of newborn layettes and clothing basics. We are currently creating patterns and researching organic textiles and eco-friendly manufacturers.
You can find more info about Ginger Snap at:
10822 Providence Rd Suite 800 Charlotte NC 28277
(704) 845 0921