The preschool channel Sprout will launch today, Earth Day, “Dirtgirlworld,” the first green living series for preschoolers.
“Sprout’s Dig into Earth Day with ‘Dirtgirlworld’” marathon will air on Sprout from noon-3 p.m. The three-hour block will showcase the new eco-friendly series that was designed to introduce preschoolers to the joys of outdoor play and sustainable, green living.
“Dirtgirlworld” was created by Australian writer/producer Cate McQuillen and composer/writer Hewey Eustace, who developed the series from their home near the “rainbow country” of northern New South Wales. This music-centric series has an other-worldly feel – a blend of live action and animation with photomontage and illustration that takes the audience to a world where the real and unreal collide.
“Dirtgirlworld” invites the audience to “go get grubby” with dirtgirl, a gumboot-wearing girl who grows awesome tomatoes, knows clouds’ names and drives a big orange tractor.
Helping Dirtgirl is a wildly original cast of characters – her best friend Scrapboy, who lives next door and is a whiz with junk; Grubby, with her grub’s eye view; Ken the weevil, a super stunt star with an inferiority complex; Roger the rooster and the Chicks; Hayman the monosyllabic Scarecrow; and the Green Thumbs – real kids in real gardens having unreal fun.
The “Dirtgirlworld” team is committed to pursuing the best possible environmental business practices to reduce “Dirtgirlworld’s” eco-footprint. A percentage of production costs have already been reserved to establish the Dirtgirlworld Foundation, which will be added to partners’ carbon offsetting contributions to fund local projects that support children to live more environmentally sustainable lives.
Games, crafts and environmentally-friendly tips for parents of preschoolers will be available on SproutOnline.com. After its Earth Day debut, dirtgirlworld will continue to air on Sprout in its new daily timeslot at 4:50 p.m. ET.