Moms Columns & Blogs

August 9, 2013

Rock the lunchbox

Stop the struggle to find variety and healthier options when packing lunch.

Organic food leaders Annie’s, HONEST Kids, Organic Valley and Stonyfield have teamed up to bring parents Rock the Lunchbox, a free online resource that delivers ideas, inspiration and nutritional advice to improve packed lunches that are not making the grade.

In a recent survey conducted online by Harris Interactive on behalf of the four brands, among 1,066 U.S. students in grades 3-12, 54% gave their lunch on a typical school day a “C” grade or lower.

To tackle these challenges and beat the lunchtime blues, they created the site just in time for back to school. The Rock the Lunchbox website includes:

  • more than 100 lunch ideas for what to pack, including gluten-free, nut-free and vegetarian choices
  • informative, short video clips by parents that explain how to keep menus creative, packing time short, and involve kids and more
  • ideas for staying connected to children during the day via notes and lunch box messages
  • the ability for parents to share their lunch preparation tactics and learn from other parents
  • shareable savings of up to $2.00 with coupons from Annie’s, HONEST Kids, Organic Valley and Stonyfield
  • Check out the site, get inspired, and see if you can get an "A" for lunch-packing!

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