Sometimes a dress is more than just a dress.
The wrap dress has been around for decades (or even centuries, depending on whom you ask) and has become synonymous with designer Diane von Furstenberg, who popularized it with a wrap introduced 40 years ago.
The fabled frock was the subject of a recent exhibit, “Journey of a Dress,” in Los Angeles, along with portraits of von Furstenberg by Andy Warhol, Barbara Kruger, Chuck Close, Francesco Clemente, Helmut Newton and Annie Leibovitz. It included stills of the wrap dress on the silver screen, adorning Cybill Shepherd in “Taxi Driver” and Amy Adams in “American Hustle.”
The DVF wrap dress also commemorated its birthday with a “wrapsody”-themed runway show at Mercedes-Benz Fashion Week in New York in February and a limited-edition collection of “Pop Wrap” dresses inspired by Warhol with bright colors and bold prints (available at dvf.com).
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‘All about the woman’
“It is really all about the woman,” von Furstenberg said in an email interview. “When it is on the hanger, it looks like nothing, but when a woman slips into it, something incredible happens. That is what has kept it relevant for all of these years.”
Von Furstenberg was in her 20s when she debuted it. Before that she had made wrap tops reminiscent of the cover-up wrap sweaters commonly worn by ballerinas and paired them with matching wrap skirts.
“I saw them together and thought, ‘Why not make it into a dress?’ So that is what I did,” she said. “It was really revolutionary at the time. Other designers were making these elaborate dresses. Everything was so complicated. I just set out to design an easy little dress that I could throw into a suitcase and wear anywhere, and it turned out to be exactly what women wanted at that time.”
She unveiled it at a period when “all the stars were in alignment,” in terms of women’s fashion wants, its fabrication, varying lengths and eye-catching prints, said Kathlin Argiro, a fashion designer with her own label since 1997. “It’s the ultimate dress, hands down.”
Tracing its roots
In the new book “The Lost Art of Dress: The Women Who Once Made America Stylish” (Basic Books, $28.99), author Linda Przybyszewski said part of the DVF wrap dress’ initial appeal was as an alternative to pantsuits. It was easy to wear and wash and sensual, thanks to the V-neck and the tie wrap.
It was a hit from the start, von Furstenberg said, adding that fashion editor and columnist Diana Vreeland “loved them.”
“I knew that was a good sign.”
Von Furstenberg drew inspiration for print and color for her wrap dress from Emilio Pucci, she said, and its sense of “effortlessness and playing to a woman’s body was informed by Halston.”
Von Furstenberg continues to come up with new ways to wear the wrap, from romper renditions to long and flirty ones. “With the wrap dress,” she said, “anything can happen.”