Ann Taylor Concept @ SouthPark Mall

04/08/2013 4:03 PM

04/08/2013 4:20 PM

There’s newness brewing in SouthPark Mall: Ann Taylor is expected to open a concept store in Charlotte in early May.

The store, which joins other redesigned stores in Durham, Raleigh, Wilmington and Greensboro, is scheduled to open May 10.

“Our new stores are a reflection of our fashion forward direction – designed to address the needs of today’s women,” Ann Taylor Creative Director Lisa Axelson said in a release. “The stores are light, modern, feminine, and showcase the full collection in a way that makes women feel comfortable and welcome.”

The new boutiques are inspired by a stylish home through crystal chandeliers, modern tufted furniture, floral wall coverings, luxe ottomans, plush carpeting and a proprietary lighting system with flattering backlit mirrors.

The new store will have dedicated stylists available by appointment or on a walk-in basis.

Flattering lighting and stylists? That’s promising for sure.

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