Charlotte advertising and marketing agency Luquire George Andrews (LGA) has won the state tourism account for the next five years.
LGA was one of five finalists for the account, worth about $7 million annually, Margo Metzger, spokeswoman for the N.C. Division of Tourism, Film and Sports Development, said Wednesday.
For the last 20 years, the tourism contract was held by the Charlotte agency LKM. Every five years, the account goes up for review.
LGA will be responsible for developing a marketing program to promote the state as a travel destination and film location, and to promote North Carolina wines.
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North Carolina's tourism industry benefits about 40,000 businesses in the state and attracts $17 billion in visitor spending annually, Lynn Minges, assistant secretary for tourism, marketing and global branding for the N.C. Department of Commerce, said in a statement.