February 22, 2013

Swing by the original Mast General Store

“Quality goods for the living, coffins & caskets for the dead.” That’s how W. W. Mast promoted his place of business back in the 1920s. You don’t hear advertising slogans like that anymore. Then again, you don’t often run across mercantile establishments like the Mast General Store in Valle Crucis anymore, either. There are currently nine Mast Stores operating in three states. You’ll find locations in Boone, Waynesville, Hendersonville, and Asheville Knoxville, Tenn; and Columbia and Greenville, S.C. All offer the same wide variety of quality merchandise; each provides a different shopping experience than you’ll find at a national chain. But for the genuine feel of an old-time country store, the original Mast General in Valle Crucis is still the best.

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