Travelers flying to Las Vegas don’t wait until they touch the ground to start their reveling.
On the way to Sin City, the average planeload of passengers spends a total of $116 for liquor, beer, wine and soda, surpassing drink sales to any other destination in the lower 48 states, according to statistics released by GuestLogix, a company that specializes in onboard merchandising for the airline industry.
Travelers flying to cities in Hawaii and Alaska spend the most of any U.S. destination, but that is because it often takes a long-haul flight to get to those cities.
Brett Proud, chief executive of GuestLogix, said the spending patterns for travelers to Vegas are unsurprising.
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“Everybody going to Vegas has a party mind-set,” he explained. Spending on drinks drops significantly for travelers leaving Las Vegas, he added.
For all destinations, the biggest days of the week for buying drinks are Thursdays and Fridays, when the average plane load spends $67 and $66 per flight, respectively, according to Guest Logix’s statistics for May. Of those sales, about 99 percent are for the purchase of liquor, beer and wine.