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David Reibstein, professor of marketing at the Wharton School at the University of Pennsylvania, speaks in Charlotte about his national branding project and how the U.S. could be viewed globally depending on which presidential candidate wins. Video by Celeste Smith CeSmith@charlotteobserver.com
David Reibstein, professor of marketing at the Wharton School at the University of Pennsylvania, speaks in Charlotte about his national branding project and how the U.S. could be viewed globally depending on which presidential candidate wins. Video by Celeste Smith CeSmith@charlotteobserver.com

What’s Charlotte’s image after HB2? Ask a branding expert

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More Videos

Meet the man whose vision could shape growth in Charlotte for a generation 2:14

Meet the man whose vision could shape growth in Charlotte for a generation

Novel Stonewall Station apartment tour 2:10

Novel Stonewall Station apartment tour

Affordable apartments are disappearing, and people on fixed incomes are feeling it. 1:54

Affordable apartments are disappearing, and people on fixed incomes are feeling it.

Philadelphia Deli closing after a deal made on a 'deathbed' 1:47

Philadelphia Deli closing after a deal made on a 'deathbed'

Development is changing Charlotte’s golf scene 1:31

Development is changing Charlotte’s golf scene

First glimpse of the airport's Concourse A expansion 2:16

First glimpse of the airport's Concourse A expansion

Camp North End drives into the future where Model Ts were once built. 2:02

Camp North End drives into the future where Model Ts were once built.

Why toilets might be the one thing that holds back growth in Charlotte's hottest areas 1:38

Why toilets might be the one thing that holds back growth in Charlotte's hottest areas

Developers are building in retail as an amenity  0:57

Developers are building in retail as an amenity

Will Bank of America Stadium continue as the home of the Panthers? 0:44

Will Bank of America Stadium continue as the home of the Panthers?