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David Reibstein, professor of marketing at the Wharton School at the University of Pennsylvania, speaks in Charlotte about his national branding project and how the U.S. could be viewed globally depending on which presidential candidate wins. Video by Celeste Smith CeSmith@charlotteobserver.com
David Reibstein, professor of marketing at the Wharton School at the University of Pennsylvania, speaks in Charlotte about his national branding project and how the U.S. could be viewed globally depending on which presidential candidate wins. Video by Celeste Smith CeSmith@charlotteobserver.com

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