Apple Watch smartwatches sit on display inside the Apple store in Berlin earlier this month as pre-orders began. Apple has scrapped its usual routine for releasing products with the Apple Watch. The company is instead taking a page from the playbook of another industry: luxury-goods makers.
Apple Watch smartwatches sit on display inside the Apple store in Berlin earlier this month as pre-orders began. Apple has scrapped its usual routine for releasing products with the Apple Watch. The company is instead taking a page from the playbook of another industry: luxury-goods makers. BOCSCI BLOOMBERG NEWS
Apple Watch smartwatches sit on display inside the Apple store in Berlin earlier this month as pre-orders began. Apple has scrapped its usual routine for releasing products with the Apple Watch. The company is instead taking a page from the playbook of another industry: luxury-goods makers. BOCSCI BLOOMBERG NEWS

Changing strategy, Apple promotes its new watch as a luxury item

April 20, 2015 5:38 PM

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