Apple Watch smartwatches sit on display inside the Apple store in Berlin earlier this month as pre-orders began. Apple has scrapped its usual routine for releasing products with the Apple Watch. The company is instead taking a page from the playbook of another industry: luxury-goods makers.
Apple Watch smartwatches sit on display inside the Apple store in Berlin earlier this month as pre-orders began. Apple has scrapped its usual routine for releasing products with the Apple Watch. The company is instead taking a page from the playbook of another industry: luxury-goods makers. BOCSCI BLOOMBERG NEWS
Apple Watch smartwatches sit on display inside the Apple store in Berlin earlier this month as pre-orders began. Apple has scrapped its usual routine for releasing products with the Apple Watch. The company is instead taking a page from the playbook of another industry: luxury-goods makers. BOCSCI BLOOMBERG NEWS

Changing strategy, Apple promotes its new watch as a luxury item

April 20, 2015 05:38 PM

More Videos

  • Why toilets might be the one thing that holds back growth in Charlotte's hottest areas

    Work in progress on the Briar Creek sewer capacity expansion project, currently along Covecreek Dr. Off The Plaza. The project is one of several that Charlotte Water is doing to prepare for more development in Charlotte.