Charlotte-based Snyder’s-Lance has named Horizon Media as its agency of record for four of its core brands as it hones its focus on the healthy snack market.
Horizon, based in New York, will spearhead media planning and communications for the U.S. market for Snyder’s of Hanover, Lance, Cape Cod and Snack Factory Pretzel Crisps, the two companies said in a statement released Wednesday.
Horizon’s media work for the local snackmaker will begin this spring.
“The agency is powered by an inventive mindset and has exhibited a proven ability to deliver results efficiently across a complex media environment,” said Rod Troni, chief marketing officer at Snyder’s-Lance, in the statement.
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The two companies said Horizon will focus on Snyder’s-Lance’s “transformation” as it focuses on “better for you” snacks. Last year, which the snackmaker’s CEO Carl Lee has called “transformative,” included a number of deals for Snyder’s-Lance as it expanded its foothold in the healthier snack market to meet evolving consumer demands.