A Nashville, Tenn.-based consulting firm is developing a master plan to help passengers better find their way around Charlotte Douglas International Airport.
The Airport is paying Gresham, Smith and Partners (GS&P) a total of $1.22 million to create and implement a master plan for signage and wayfinding, including signage for an expansion and renovation of Concourse A.
GS&P says it is in the initial phase of its master plan and is in the process of conducting 2,000 customer surveys to help prioritize recommendations and set an overall strategy. The master plan is set to be completed in the first quarter of 2017.
Jim Harding, a director at GS&P, says wayfinding involves signage as well as anything that involves providing people information with where they need to go.
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“Clear and intuitive signs and wayfinding can be the difference between a happy, relaxed passenger and one who is confused and frustrated,” Harding said in a statement.
Along with adding signs throughout the airport, GS&P will also create standards and guidelines to help the airport’s signs, artwork and branding and marketing keep a consistent look and feel.
GS&P, which opened an office in Charlotte last year, has previously worked with the Singapore Changi Airport, the Denver International Airport and the San Francisco International Airport.