Lance snackmaker CEO Dave Singer went the digital route this week, appearing in a YouTube video to assure consumers its sandwich crackers do not, repeat DO NOT, contain any of the problem peanut products that led to national recalls. The Charlotte company's YouTube debut was the brainchild of new marketing veep Chris Hade.
The video features Singer talking to the camera with crackers in the background, and is interspersed with shots from the production line and trucks rolling out of the company's factory off South Boulevard.
There's no chance Singer will challenge the Star Wars Kid's 11-million-plus hits. But as of Wednesday afternoon, there were more than 3,000 views for his explanation that the company makes all its own peanut butter and that state officials cleared the company after inspecting the Charlotte plant and reviewing its “records specific to peanut butter.”
High honor for theater owner
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Charlotte native and longtime theater developer Herman Stone can add to his achievements the state's highest civilian honor – the Order of the Long Leaf Pine – presented this month as one of Gov. Mike Easley's last acts before leaving office. The award honors public service and career achievement. Stone began his career in 1964 as an usher at his father-in-law's theater and went on to twice build and sell chains, including last year's $210 million sale of his Consolidated Theatres to Regal Entertainment. And he's back at it: Stone Theatres has locations in Myrtle Beach and Durham with more planned.
Towns hire transportation chief
Carroll Gray, the retired Charlotte Chamber honcho, has a new part-time gig.
The towns of Cornelius, Davidson, Huntersville and Mooresville have hired him as executive director of the Lake Norman Regional Transportation Commission.
Gray, who headed the Charlotte Chamber for 21 years before retiring three years ago, will work with the lake towns to secure money for road and transit needs.
He'll be the only staff member, though he'll work with town officials. He'll be paid $20,000 for his first six months of work, through June, said Cornelius Assistant Town Manager Andrew Grant.
“Transportation affects the economy and business and the health of our community,” Grant said.
“He's always been interested in it, and we're happy to have him.”
Perks aplenty for businesswomen
The N.C. Conference for Women attracted some of the Carolinas' top businesswomen Wednesday – and the conversation wasn't the only perk.
Local companies, from Duke Energy to Lowe's, set up booths at the Charlotte Convention Center for attendees to browse during breaks, and they were giving away everything from free coffee to massages to the chance to win restaurant gift cards.
Event sponsor Wachovia might have been the biggest hit, though, with its raffle to win a $1,000 Tiffany & Co. gift card.
Coming Sunday in MoneyWise: Leading Charlotte event planner Mary Tribble, recovering from an accident, has taken up an 800-page reading challenge to better understand racial issues.