Bubba Watson’s win at the Masters last weekend has paid a dividend for Charlotte-based Bojangles – he had already been filmed for the company’s commercials.
Humorous spots for the chain’s breakfast biscuits were filmed in March, a month before Watson’s win at Augusta. Now featuring golf’s champion, the spots have Watson using his driver to make biscuits.
Watson asked that he get a chance to tee off on the biscuits as well to see them explode, and the Charlotte ad agency Boone Oakley, which created the spots, readily complied. Watson’s spots will appear on “American Idol” and other shows. MARK WASHBURN