Forty-three stories above uptown Charlotte, a new apartment tower is hoping to lure renters who could afford to buy their home with the promise of lavish amenities, high-end services and panoramic views of Bank of America Stadium, the city’s skyline and distant mountains.
“We really looked around at fine hotels and resorts,” said Fred Klein III, partner at Childress Klein, developer of the Museum Tower apartment building. Situated on top of the Mint Museum, the Church Street building was originally intended to be condominiums, before the recession tanked those plans and the tower was reborn as apartments.
Along with the top-of-the-line amenities for residents at the Museum Tower, the recently opened building is charging top-of-the-market rents. A one-bedroom, 710-square-foot apartment starts at $1,920, while a two-bedroom, 1,320 square-foot unit starts at $3,130. Penthouses on the 42nd floor cost up to $6,725, and they’re mostly leased.
Klein said that leasing interest has been strong so far. The building is mostly finished, though crews are still working on the rooftop amenity deck and swimming pool, as well as a half-dozen floors of units. The building is about 15 percent leased, with two more leases signed Tuesday. About three to six residents are moving in weekly.
The Museum Tower apartments are the latest – and tallest – of a new crop of apartment towers opening uptown. SkyHouse, on North Church Street, opens its second 24-story tower this week, totaling 672 apartments, while Ascent, next to Romare Bearden Park, is opening as well. Down the street, two more 20-plus-story towers are rising: Crescent Communities is building 450 apartments at Stonewall Station, next to the Blue Line, while Northwood Ravin is building 421 the next block over.
Klein said one way the developer is trying to set itself apart is with bigger units. There are no studio apartments in the Museum Tower, and all the units feature floor-to-ceiling windows and full-size balconies.
“We know our residents can afford to buy,” said Klein.
$3,130 to $4,565Price range listed for a two-bedroom apartment at the Museum Tower
The Museum Tower includes a rooftop pool and amenity deck with outdoor fireplaces, grilling stations and private cabanas. An “Aqualounge” on the 43rd floor connects to the pool patio and offers flexible, indoor-outdoor space residents can use or reserve for events. There’s also a lounge with views showing about half of the Carolina Panthers’ field at Bank of America Stadium, chairs with electric outlets for charging, games such as pool and large televisions.
On the 12th floor, a gym includes weights, treadmills, bikes and a yoga studio with video on-demand classes and spinning stations. Other amenities include a conference room, a “pet spa,” 24-hour concierge service at the front desk in the lobby, a package room with cold storage for meal delivery services like Blue Apron and secured, underground parking.
In the apartments, high-end finishes include USB charging outlets along with electrical plugs, wooden shelving, stainless steel appliances and quartz countertops and full-length windows to maximize the views. The penthouses include Viking appliances and rainfall showers, as well as up to three balconies each.
There’s also a selection of smaller touches: Nest smart thermostats, valet dry-cleaning, towel service at the gym and pool, two Zipcars on-site, free coffee from a Starbucks machine in the lobby (in addition to being connected to the actual Starbucks on the ground floor) and a guest apartment that tenants can rent for $200 per night if they have out-of-town visitors.
“We wanted to do something different in the multifamily space,” said Klein. “There’s certainly a lot of competition out there.”