McDonald’s coffee, the official coffee of the Charlotte Hornets, will be sold at the Spectrum Center uptown starting Feb. 11.
And moving forward, the Hornets will donate a 10 percent royalty per cup to the Ronald McDonald House in Charlotte, said Pete Guelli, the team’s chief marketing and sales officer.
The new offering is based off feedback from season-ticket holders, Guelli said. McDonald’s has been selling coffee in Hornets-branded cups at their restaurants in and around Charlotte since last year, the first year Hornets had an “official coffee partner.”
“The sales have been up significantly; it’s been a big part of their marketing plan for coffee,” Guelli said.
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Chains like McDonald’s have revamped their coffee offerings in recent years to give themselves an edge in the competitive breakfast category.
Also at Saturday’s 5 p.m. game against the Los Angeles Clippers, the Hornets will honor Kemba Walker’s selection as an NBA All-Star. He is the first player on a Charlotte NBA team to receive the honor since forward Gerald Wallace got it in 2010.