The new Pure Pizza in Plaza Midwood will open around the Fourth of July.
In a recent interview with Charlotte Magazine, the pizzeria’s founder and owner, Juli Ghazi, shared several additional details about the “farm-to-table” restaurant’s newest location, including that it will have a greenhouse and farmer’s market behind the building.
“What this space is really about – pizza is the vehicle, but it’s really about the celebration and education and getting people connected into what it truly means from the farm to table,” Ghazi told the magazine.
The much-anticipated new location at 1911 Central Ave., the space which Lulu’s occupied, will include indoor seating for 42 people and will accommodate 20 to 25 additional people on the patio.
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The new location will also include expanded menu options like more gluten-free, vegan and vegetarian items, Ghazi said, as well as homemade cinnamon buns and breakfast pizza during brunch on the weekends.
The new restaurant will do a “H’Angry Hour” from 4 to 6 p.m., which is like a happy hour where Pure Pizza chefs will offer “off-the-wall, small-plated types of things that are going to be a little more labor-intensive in the kitchen,” Ghazi said.
And as an ode to the space’s former tenant, the new menu will feature a Lulu pizza, with homemade pimento cheese and fried green tomatoes. Those were “beloved” menu items on Lulu’s menu, said Ghazi, a longtime friend of Lulu owner Fabrice Dinonno, who retired.
Pure Pizza operates its original location in the 7th Street Public Market in uptown Charlotte. The restaurant specializes in salads, sandwiches and pizzas made using sustainable techniques and organic local ingredients.