The most popular gifts in the U.S. can vary state by state, so e-commerce giant eBay has put together an interactive “heat map” showing what’s currently trending where. The map showing the most popular items in electronics, fashion and toys will be updated each week until Dec. 21.
In North Carolina, for example, Amazon Fire TV digital HD media streamers, Dolce + Gabbana Light Blue perfume and kids’ three-wheel battery-operated mini-motorcycles are the most popular items on eBay.
In South Carolina, Microsoft Xbox One with Kinect 500 GB black consoles, freshwater pearl stud earrings and Hot Wheels Top Gun Kawasaki Ninjas are most popular.
The map is intended to provide gift ideas for holiday shoppers as well as to satisfy the curiosity of those interested in trending toys in other states. But eBay’s map also does link conveniently to the product for sale on its site.
“We’re expecting to see an increase in shopping – both on mobile and desktop, especially as shoppers are looking for the ‘must haves’ for the season,” Zoher Karu, eBay’s vice president of customer optimization and data, said in a recent statement.
Indeed, the average consumer says 46 percent of his or her holiday shopping will be done online, up from 44 percent last year, according to the National Retail Federation.