Starting May 9, Belk will no longer offer free giftwrapping for its credit cardholders.
Instead, the Charlotte department store chain will offer a selection of pre-wrapped gift box kits that range in price from $2.99-$4.99, spokeswoman Jessica Graham told the Observer Tuesday. Elite customers – those who spend $1,500 at Belk in a calendar year – receive 12 free boxes for the year.
The move follows the department store chain’s sale in December to New York-based Sycamore Partners for $3 billion. Belk executives have previously said customers won’t notice many major changes under the new ownership.
The gift-wrap transition is happening because Belk is changing the benefits offered to premier (those who spend $600 at Belk in a year) and elite Belk Rewards card customers, Graham said. They will now receive additional exclusive discounts and shopping events.
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Bridal gift wrap will still be free for any purchase from an active bridal registry.