Free People will open its first standalone Charlotte store in Atherton Mill later this year.
A women’s contemporary clothing and accessories boutique owned by Urban Outfitters, the new Free People will be in the South End historic mill building near Anthropologie on the other side of Savory Spice Shop.
“We have big plans for Atherton Mill and are focused on making sure that Atherton becomes the retail and community gathering place for the South End,” Lyle Darnall, managing director of Atherton Mill owner Edens, said in a statement Thursday.
He adds Free People is a “big win” for South End.
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Developers have been looking to fill a retail void in South End with the addition of brands like Anthropologie, which opened last year and is also owned by Urban Outfitters. They say the goal is to have a mix of local and national retailers of food and “soft goods,” which includes apparel, jewelry and footwear.
Columbia-based Edens also owns the Park Road Shopping Center.