Fabletics, actress Kate Hudson’s new activewear line, is opening a store this July in SouthPark mall.
The new store will be in the spot previously occupied by Touch of South near Victoria’s Secret, a mall spokeswoman said. Fabletics is hiring store associates and managers in preparation for its opening, according to Fabeletics’ website.
Fabletics is a subscription retailer that sells personalized athletic outfits and accessories based on customers’ workouts and fashion preferences. It’s a subsidiary of JustFab Inc., which is headed by CEOs Don Ressler and Adam Goldenberg.
Hudson, known for her roles in romantic comedies such as “How to Lose a Guy in 10 Days,” launched Fabletics with Ressler and Goldenberg in October 2013, according to the retailer’s website. The first brick-and-mortar Fabletics stores opened September 2015.
In February, Forbes reported that Fabletics plans to open 75 to 100 stores over the next three to five years.