FILE - In this Oct. 20, 2017, file photo, Matt Kenseth sits in his car as he waits to practice for a NASCAR Series Cup auto race at Kansas Speedway in Kansas City, Kan. Kenseth says he will be taking time off in 2018, though the former NASCAR Cup Series champion isn't using the word retirement.
FILE - In this Oct. 20, 2017, file photo, Matt Kenseth sits in his car as he waits to practice for a NASCAR Series Cup auto race at Kansas Speedway in Kansas City, Kan. Kenseth says he will be taking time off in 2018, though the former NASCAR Cup Series champion isn't using the word retirement. Ed Zurga AP Photo
FILE - In this Oct. 20, 2017, file photo, Matt Kenseth sits in his car as he waits to practice for a NASCAR Series Cup auto race at Kansas Speedway in Kansas City, Kan. Kenseth says he will be taking time off in 2018, though the former NASCAR Cup Series champion isn't using the word retirement. Ed Zurga AP Photo

Column: As sponsorship dollars dwindle, NASCAR's stars fade

November 06, 2017 04:54 PM

UPDATED November 06, 2017 04:55 PM

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