Heather Allen of HeatherAllenOnline.com, a Raleigh-based business and marketing consulting firm for visual artists, said her clients often feel overwhelmed by the many social media options available to them and have expressed fears of copyright infringement as well as overall discomfort with promoting themselves online.
Here is Allen’s edited advice on how artists can engage with fans on Facebook.
Use a Facebook business page rather than a personal page to promote work. A business page positions artists as professionals rather than hobbyists, and gives them more credibility. A page also expands “like” earning potential versus a personal page where people connect as “friends,” an association that is limited to 5,000 connections. A business page is also a brand management tool that gives artists control over what is posted on their timeline.ewelry artist Kathy King
Artists should be creative with how they share artwork. The world is hyper-visual, which means artists are well positioned to capitalize on their skills by sharing content that stands out. Know your audience and share content that inspires others to share.
“Like” other pages to show support. Facebook is a social tool that can be used to engage others outside of your circle. “Liking” and commenting on the pages of respected organizations and artists shows community engagement and is a subtle means of self-promotion.