Being able to identify and market to target customers are often key ingredients to a small business’ formula for success and survival.
However, retaining top clients is also an important part of the process.
Those top clients often respect your time, value your ideas and are less likely to reduce services or products to a commodity transaction, said Olivia Scott, owner and president of Promotional Partners, an advertising company in Apex that focuses on brand strategies.
“They are working with you, so they’re going to grow as a result of your relationship,” Scott said.
Here are some strategies from Scott to engage and keep top customers.
“The more you know, the better resource you will be for others,” Scott said.
Connections with quality providers of services that are complementary or related to a client’s industry could result in helpful referrals or sources that they can turn to for help or advice.
Offer something inexpensive such as a cup of their favorite coffee or a homemade dessert. Scott said she recently sent a fire hat and badge to a client who said they were busy putting out fires.
“She loved it,” she said.