Since its founding in 2000, Red Ventures has grown from a handful of people to more than 2,300 employees.
Along the way, the marketing and sales company has created an enviable array of employee benefits. Red Ventures associates enjoy perks such as the annual company team-building trip to Cancun, Mexico. Other examples are office happy hours, company sponsored sports teams and a flexible vacation policy.
But what tops the benefit offerings, according to company leadership, are the opportunities for career advancement, and the challenging work.
“We have amazing talent and a collaboratively-competitive work environment,” says Hallie Kilmer, vice president of human capital. “We are super competitive to outperform results from last week, last month, last year, but we can only do so by working together in small teams and cohorts. Rather than competing against one another we compete against our own historic results allowing us to grow as a business unit and a company.”
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Red Ventures is known for a flat structure and staffers’ access to senior management.
“One key to our success is the visibility, transparency and lack of hierarchy that we have within the company,” says Kilmer. “This alone fuels our culture. An analyst two weeks in has as much access to the senior leadership team as a vice president within the company. You can almost get an MBA in-house with all the business acumen and exposure we provide to our talent.”
In an interview with the Observer in July, CEO Ric Elias spoke about what he expects from the workforce: “If you come here, you are going to need to want to be pushed, to be challenged, to work. If you are here to collect a paycheck, or to show up, don’t come. Our basic promise is when you leave in a year, or a decade, you look back and say, ‘that was the most meaningful career stop I could have had.’”
One key to our success is the visibility, transparency and lack of hierarchy that we have within the company.
Hallie Kilmer, vice president of human capital at Red Ventures
Senior associate Aaron Greene, who has been with the company for three years, cites his level of responsibility and the chance to grow with the company as motivators.
“We are empowered to be owners,” says Greene. “We’re given a ton of responsibility early on in our careers which allows for professional fulfillment. We have full ownership in our work, from innovation and implementation to execution.”