Charlotte-based Bojangles is taking a polite, Southern approach to being snubbed by a national survey of fast-food chicken chains.
It’s inviting the judges to dinner.
The New York based Business Insider handled the survey, giving the No. 1 spot to Popeye's Louisiana Kitchen and not once mentioning Bojangles existed. The survey included Kentucky Fried Chicken, Chick-fil-A and even Atlanta based Church’s.
“We have nothing but respect for our competitors,” said a statement this week from Bojangles. “However, Bojangles... is widely considered to be one of the South’s most popular foods. We’ve invited these (Business Insider) reporters to visit Bojangles’ on their next trip to the South and experience for themselves the flavor that’s made us a true Southern icon for 40 years.”
Bojangles’ fans didn’t let the snub go unnoticed. More than 700 Facebook comments were made on the Business Insider story, including Bojangles fans who questioned the survey’s findings.
“How dare they not mention Bojangles’,” posted Logan Tatham on the Business Insider’s Facebook page.
“Clearly you haven't been to a real Bojangles. ‘Bojangles’ = greatness!” said Travis Dunn.
“I guess Bo’s is too good for this competition,” posted Elizabeth Birch.
Among the other surprises in the Business Insider survey was the fact that judges named the oft-ignored Church’s Chicken as its No. 2 pick. Chick-fil-A was No. 3, followed by Kentucky Fried Chicken in last place.
A few days after the initial survey, the Business Insider had a different set of judges hold a mini-competition for a consolation prize. It compared Bojangles to Church’s, referring to them as “the South's fiercest rival chains” in the chicken arena.
Bojangles won, largely due to its breakfast sandwiches and its biscuits, the Business Insider said.